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Slide background

Improved operational efficiency of the field teams owing to
on-demand access to enterprise data

Marcom content delivery and eDetailing apps ensure better doctor
engagement leading to an increased ROI and profitability

Slide background

Improved operational efficiency of the field teams owing to
on-demand access to enterprise data

Marcom content delivery and eDetailing apps ensure better doctor
engagement leading to an increased ROI and profitability

Pharmaceuticals Industry

mPharma – Seamless visibility across the distribution chain and enabling the sales reps with increased productivity

mPharma is a specialized mobility solution tailored specifically for the pharmaceutical industry built around iNotify Mobile Application Platform. mPharma encompasses the gamut of managing typical issues in pharmaceutical industry like complex distribution chain, capturing visit data for the sales reps, enabling the sales reps with qualitative inputs with detailed prescription audits, doctor profiling etc. mPharma comes with a set of pre-configured modules enabling you to roll out the solution quickly. Basic modules are – Planning, Activity, Sales, Reporting and Market Intelligence. These modules cover the entire gamut of your sales rep’s tasks such as visit reports, expense reporting, RCPA, DCPM mapping, Performance metrics, Doctor profiles, stock reports, Visual aids, sample management, brand recall inputs management, POB capture, market coverage reporting and more importantly keeps him updated on competition performance as well. mPharma also helps pharmaceutical companies with real time data about secondary sales happening across the distribution enabling them to control stock-outs or over supply in the market.

Sales Management

  • Order management
  • Distributor inventory
  • Secondary sales info
  • Samples management

Marketing Management

  • E-Detailing
  • Prescription audits
  • Merchandising
  • Service management
  • Campaigns

Analytics

  • Secondary tracking
  • Brand Recall
  • Rx Audit
  • Sales returns
  • Dashboards & Reports

Business Perspective

  • Ensures expiry issues are taken care of
  • Reduced out-of stock and end of month situations
  • Real time data availability for effective decision making
  • Effective Brand Promotions

Technology Perspective

  • Easily extendable to extranet users
  • Secured & Scalable platform
  • Single platform which can connect in multiple ERP’s
  • Faster customization and deployment

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