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VVD selects DNA Mobility Suite from Mobien for its sales force automation

VVD selects DNA Mobility Suite from Mobien for its sales force automation

Mobien Digital is proud to announce that VVD & Sons, a FMCG company in India, has chosen its award winning iNotify platform for sales force automation app. To begin with VVD & Sons, will deploy Mobien’s DNA (Distribution Network Automation) application suite for their sales force automation & secondary sales information.




Mobien’s latest offering Distribution Network Automation (DNA), is an award winning platform that enables organizations to port enterprise class mobile applications on a multi-tenant and highly scalable unified platform. DNA which is to be deployed at Global Snackers, will act as a common platform for the company’s sales executives, retailers and the senior management driving a seamless data channel across its distribution value chain.

It is ideally suited for most of retail and distribution companies who has large sales / marketing teams and a multi-tier distribution pattern. DNA essentially offers multiple interfaces to sales teams in the field, Distributors and Stockiest, Backend Sales and Marketing Management Teams and Administrators. While DNA enables companies to deploy a more robust and scalable sales force automation tool, it also enables them to have a complete visibility across entire distribution chain.

DNA comprises of 5 modules as follows: Sales Order Management, Marketing Management, Customer Management, Analytics and Expense Management. While DNA enables the core transaction management in all these modules, it also offers a very robust reporting and analytics that help companies to take appropriate decisions in real time.

About VVD & Sons : 


The legacy of VVD dates back to 1943. An inspiration of Shri Nithyanadham, it was started by Mr.V.V.Dhanushkodi. Ever since, it has grown substantially into a 200 crore company. The VVD groups of companies are also renowned in the field of activated carbon, spices, windmills, shipping, finances, warehousing and packaging. VVD Gold coconut oil was the first of its kind to be sold as package in India and is still illustrious for its authentic purity.

At present, VVD is ranked as the number one coconut oil in Tamil Nadu, and number two in India.Being natural and credible, VVD products have been enjoyed and appreciated by millions of women not only in India but also internationally. And it’s the perpetuity of exceptional quality that VVD offers that gives generations the heritage of promising hair care.

About Mobien Digital:

Mobien Digital is a leading enterprise mobility company with focus on delivering sustainable and cost effective solutions. Mobien offers a mobile application framework enabling complex business processes and applications on mobile devices; in real time and independent of network access. From FMCG / Retail to pharmaceuticals to chemical Industries, companies make informed mission critical decisions using Mobien’s enterprise mobility solution that extends key and real time business application information to their field associates.. Mobien has led some of the most complex Enterprise Resource Planning (ERP) implementations for Fortune 500 clients who use its technology for taking business processes and the related information management to handheld devices.

Business Contact:

Media Relations – +91 9158882705

For more information on how DNA can help a FMCG company to create seamless visibility across its distribution network, please click here. To have a look at some of the other FMCG customers who have benefitted from DNA implementation, click here.