Godfrey Phillips India, one of the renowned companies of India, is into diversified businesses of tea, tobacco and distribution of other items.. Today, the International Division collaborates with some of the top players in the international tobacco industry to assist them in marketing their products and providing various professional and expert services including contract manufacturing, cut tobacco, smoke analysis and various other consultancy services. For their rural Distribution and Sale they are having distributor sales persons who sell GPI products. There is no information on the visits and sale done by the distributor sales persons to GPI management.
GPI now uses iNotify which is an enterprise mobility application through which transactions like loading of van, retail shops visits and sales are captured. Footprint of the distributor salesman are captured which empowers the management to take decisions for route optimization.