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Mobility for Sales & Supply Chain for Coromandel International

Mobility for Sales & Supply Chain for Coromandel International
Mobien Tech Case Study - Coromandel

iNotify mobile enterprise application platform was deployed to be accessed by their Sales Officer and Warehouse Agent. Coromandel International Limited, India’s second largest Phosphate fertilizer player, is in the business segments of Fertilizers, Specialty Nutrients, Crop Protection and Retail. The Company manufactures a wide range of fertilizers and markets around 2.9 million tons making it a leader in its addressable markets. Previously Marketing Officer would perform the activity (Sales Order, Purchase Order, STI etc.) and reported it manually via mail or paper work and then it will forward to the area office. Same with the Warehouse Agent, he will enter information related delivery (creation and status), GR (by rail, road) and stock status. WA Conveyed data via email or send it by post at area office. Entire process gets 10-15 days to get completed. Main objective of implementing mobility solution was to enable people on the move to access ERP which increased their sales productivity and for effective and optimized inventory allocation to buffer WH and automate railhead clearing.

After implementation of iNotify based solution CFL is able to capture Sales to the dealer effectively and order to cash cycle improved. Also sales officers are having real time information about the stock in warehouses, dispatches etc. which helped them to improve customer satisfaction. Inventory allocation to warehouses was effectively done along with automation of railhead clearing.

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