Companies are putting effort and money into meetings about “mobile”; mobile technology discussions, mobile app development platform tools, mobile app development, mobile device management, etc. Many of these firms are working feverishly towards fixing a pain – but in many cases, they are rushing to fix a short term problem, not thinking about the long term.
However, given the fundamental shift in customer and employee interaction, are you going to extend your current methods of interaction to these mobile devices? Or are you going to use mobile devices to improve how you communicate with your important constituents?
The former is easy, there are tons of solutions today to extend current ERP, CRM, or document management tools to your employees. The later will be the challenge that separates organizations over the next decade.
We feel that successful mobile device usage with your customers, employees, partners, and distributors will be the key differentiator between you and your competition over the next decade.