If you are reading this article at a traffic signal in your car, or at a coffee shop waiting to pick up your morning cup of java, or then, maybe you’re just catching up on your reading while waiting for a meeting to begin! And you are possibly doing this on your mobile device. Mobility has changed our lives, habits and the world around us in ways that we would not have even imagined a few decades back!
According to the available industry data, mobile subscriber base will grow from 795 million in 2013 to 1145 million subscribers by 2020. And India and China will continue to spearhead this growth. Driving this growth is the proliferation of smartphones driven by affordability or their increased relevance in our lives, be it personal or professional.
With advancements in technology and consumerisation of IT, mobility is increasingly being perceived as an enabler of productivity on the go. Today, mobility is serious business and a smartphone is a powerful productivity tool in the hands of any individual. The future workplace is being transformed with mobile technologies. Enterprise mobility will be critical to defining the workplace trends and the enterprise mobility market is expected to touch USD1 billion by 2015 per industry estimates. As per a recent BlackBerry-CMR survey, enterprise mobility and BYOD (Bring Your Own Device) have gone beyond discussion forums as mobility emerges as a top priority for most organisations. This will have an impact on the application ecosystem with enterprise apps seeing a further impetus, as companies strive to make available the desktop experience on mobile. As per our internal estimates, 67% of work/business smartphone users are ‘always looking to improve their productivity’. Productivity is being associated with achieving more in careers, balancing work and personal life, and contributing to communities and society. Interestingly, Indian users also perceive smartphones as enablers of productivity which helps them save time, enhance communication and collaboration with colleagues, providing more flexibility thereby simplifying their lives. Enterprise mobility has thus enabled the creation of a collaborative, interactive environment for workplaces that transcends geographical boundaries. In short, enterprise mobility has moved beyond boardroom discussions and is being implemented across organisations of various size and requirements.
With burgeoning demand by customers to remain connected, the future of mobility is further being redefined in a way we are about to see a transformation in our lives today. Not in a distant reality, but soon we will see mobility play a critical role in shaping the current government’s ‘Digital India’ mission. Mobiles and smartphones will overtake every other means of accessing the information superhighway. Driving the M2M (machine 2 machine) communications, smartphones will become critical to the of healthcare, governance and education services.
As the Internet of Things (IoT) assumes centerstage and the world moves towards realising the power of a connected ecosystem, mobile devices/networks will be key. Prototypes of autonomous vehicles, advanced robots/robotics, remote controlled environments, smart homes and smarter consumers will bring in the most disruptive smart-machine era in the history of IT. This will also see the rise of new technologies assuming mainstream like NFC. Mobile retail payments through apps and NFC will slowly dominate over cash payments and thereby making the dream of a cashless economy come true! The digital economy is unfolding right now in front of us and mobiles will play a critical role in shaping that.
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