The telecom industry has seen an era of transformation in the past decade, 2014 proved to be an interesting year for technology. As more people spend increasing amounts of time on their handsets, their appetite for content and the quality and speed at which it is delivered is growing exponentially. Undoubtedly, the ‘smart devices’ and ‘smart solutions’ will be the axiom in 2015 encompassing the stack of unified communications and mobile broadband. The significant trends that shape mobility in the coming year are the following:
1. Mobile Internet as the key enabler Though the past decades have established mobile phones as the preferred medium for communications; telecom in 2015 will revolve around growth opportunities tied to a dramatic uptick in data consumption. The increasing data demand of existing mobile internet consumers on the back of higher consumption of video and rich-media coupled with the expected addition of 150m more internet users would be the main challenge for the industry to address. Another article says that India will add another 40 million mobile internet users in next 6 months.
2. VAS to gain further critical mass The VAS space is expected to grow beyond SMS services and is pegged to reach Rs 482 billion by 2015, from Rs 122 billion in 2010. Some key non-entertainment services for the rural and urban segments will be in the areas of governance, commerce, health and education, with a need for customization according to the demographic segment. Mobile wallet services will also support financial inclusion in a much more significant manner in the coming year.
3. BYOD – Growth of Smart Solutions With consumerization of enterprise mobility, a growing segment of workers are using their personal devices to access corporate resources. Bring Your Own Device has created an ever-increasing demand to stay connected anytime-anywhere and has opened up new growth avenues for the mobile data devices market. This year, is poised to see cloud grow as a portable and ubiquitous platform which will cater to all digital requirements.
4. Smart Cities- the emergence of Wi-Fi as the new oxygen With Smart Cities and Digital India becoming a key initiative in 2014, the next year will see execution on that front in full swing. With Public Wi-Fi access becoming a reality in many parts of the country, the dream for a smarter 24*7 connected city does not look too far-fetched now. The enabler of true mobility, Wi-Fi is going to revolutionise connectivity within closed and open premises serving mission-critical projects. Extending the concept of a smart city, we will see further developments in terms of transport tracking/management through services laden with GPS technology. This is going to be one of the most important tangible benefits of mobility to the general public.
5. Office-in-a-box With the pressure to set shop at the earliest, sometimes out of temporary and shared offices, enterprises look for quickly deployable, plug in-plug out solutions. These enable them to build a small office network using a single ‘box’, aimed at convergence of services – PSTN telephony and data services. 2015 will see a greater propogation of the same.
6. Internet of Everything The internet of things is not a single technology trend. Rather, it is a way of thinking about how the physical world at large and the objects, devices, and structures within it are becoming increasingly interconnected. These can be applied to people, things, information, and places, and therefore the so called “Internet of Things” will be succeeded by the “Internet of Everything” in 2015. According to ABI Research more than 30 billion devices will be wirelessly connected to the Internet of Everything by 2020.
7. Rise of Smart Devices Through 2020, the smart machine era will blossom with proliferation of contextually aware, intelligent personal assistants, smart advisors, advanced global industrial systems that can communicate two way for remote monitoring and control via wireless based Mobile communication systems. While current technological, regulatory and business challenges are projecting low numbers for connected machine numbers by 2020 in India, the telecom Industry believes that M2M is going to surprise the investor community by growing in the medium termand becoming a game changer in the lives of Indian population and their interplay with devices.
8. Collaboration with OTT Players With the growth of Smartphones and the proliferation of 3G services, users are turning to third party applications like Skype, WhatsApp etc. to communicate. Also third-party web content and social networking companies such as YouTube and Facebook are making a huge amount of money – and driving high levels of data traffic – over the operators’ fixed and mobile broadband networks.
9. Tariff Correction to sustain profitability Given the customers’ momentous shift from voice to data services and the resultant move to third party OTT applications, it is increasingly becoming difficult for telcos to maintain profitability and sustain services. Therefore, 2015 may see phone call and other mobile service rates go up, setting a trend of increasing tariff every year. Going forward 2G data rates and 3G data rates could also be at the same level.
10. Mobile applications With a consistent proliferation of usage of social media platforms, the consumption, sharing and hence the engagement based on rich content is also seeing an increase. The next challenge is to synchronise the experience on multiple devices being used. From experience to call to action to ensuring multiple layers of security, applications of the next level would be required to be device and network agnostic. There will be more emphasis on the applications which can give the same user experience on 2G, 3G and 4G networks. A closer integration with social media will also play an important role in the mobile applications of the coming year. With the world getting smaller by each passing day, it is imperative for the global generation of today that they consume and share continually through voice and data. Telcos have a greater task at hand to support this with robust network, innovative app. 2015 will be a break-out year for enterprise mobility.