India offers a unique proposition for mobility initiatives. Being a country with a low PC and internet penetration, it has climbed to be second largest mobile nation globally. This brings in a unique proposition to organisations to address their last mile connectivity issues.
Verticals like retail, distribution, financial services, pharmaceuticals and logistics have a huge disconnected field force and mobility brings in a huge value proposition for companies looking at seamless data connectivity for its field teams. Many of these verticals employ out-sourced teams to conduct many of its business processes. The issue of real time data availability thus becomes even more critical.
Companies are increasingly looking at ways to enhance their team’s work efficiency, lower operating costs etc. Deployment of mobility solutions help companies achieve these objectives and further help them to really streamline their business processes. Adoption of enterprise mobility in India has already attained a high velocity and is expected to further increase in the near future, thereby providing huge opportunities for vendors like Mobien.
There are challenges such as adoption of BYOD (Bring your own device), diverse IT apps and ERP platforms being used and challenges of data connectivity offered by the carriers. It is thus extremely critical for the CIOs to evaluate and choose a specific platform while they chart out their mobility strategy. Mobien’s iNotify platform, being agnostic to device, back end ERP and carrier provides just the right answer CIOs have been looking for.
Going with the current trends in the market, India will have a sizeable population of around 130 mn Smartphone equipped workforce population by the end of 2015. Currently, Small and Medium Businesses in India contribute to about 65% of the overall market. The market share is expected to reach a figure close to 70% by the end of 2015.